Principal Content Strategist
As a Principal Content Strategist at Fidelity Investments, I support numerous teams and projects with a specific focus on cryptocurrency and other digital assets. My primary responsibilities within this role are as follows:
Fidelity Crypto® - Lead content and UX writer for account opening, onboarding, money movement, and monitoring
Content strategy - Help create and maintain specific content strategy, guidelines, and voice and tone for the Fidelity Crypto product to align with overall Fidelity business goals
User voice integration: Use a test-learn-optimize approach to make data-informed decisions on topics, tone, language, and delivery of content
Collaboration - Maintain ongoing dialogues with product partners, senior leaders, designers, and legal partners to develop ideas that bring together client needs, emerging technology, financial trends, and company goals
Here is a closer look at several of the projects I’ve worked on
Fidelity Crypto® Account Opening
I am the lead content strategist responsible for supporting the account opening functionality for Fidelity Crypto®, which rolled out to customers in early 2023. Fidelity Crypto® allows a customer to buy and sell bitcoin, ethereum, and Litecoin.
Fidelity Crypto has a unique structure for funding crypto trading wherein the crypto account is linked to a brokerage account. The education journey for that process begins here.
Fidelity Crypto® Onboarding
I also lead content strategy for the onboarding journey after a customer has opened a Fidelity Crypto® account. The onboarding journey begins with a swipe tour….
…followed by continuing education on our dual-account structure for keeping a Fidelity Crypto® account funded and getting the user started on their money movement journey.
Fidelity Ethereum Fund
While not directly Fidelity Crypto, I also led content strategy for a new offering in our growing stable of investment funds that allow customers exposure to crypto without investing directly in it. The Fidelity Ethereum Fund (FETH), much like the Fidelity® Wise Origin® Bitcoin Fund, lets investors add crypto to their investments through a range of accounts with funds that track the price of cryptocurrency. My role was to add content for the Fidelity Ethereum fund to the existing fund page.
