Levi Strauss

 Senior UX Writer

As a Senior UX Writer at Levi Strauss & Co., I worked on a UX design team to create and own content for projects within eCommerce, email marketing, business-to-business, legal, chatbot, and customer service. These were my main responsibilities within this role:

• Created voice and tone guide for Levi’s® eCommerce department and integrated it seamlessly into the overall voice and tone guide for the company; worked closely with the brand team to understand the voice from a marketing perspective and use that to guide to speak to the user from a transactional mindset.

• Collaborated with engineers, designers, product/program managers, UX researchers, and marketing teams to provide, review, edit, approve, and own various points of both UI content and brand/marketing content

• Oversaw UX and eCommerce content strategies to increase usability through optimizing text content for navigation, labels, informational writing, error messaging, toasts, customer emails, and other elements of the customer experience

• Oversaw and facilitated all translations orders for eCommerce to be utilized for our European websites and partners while collaborating with compliance, engineering, product managers, localization teams and legal to address requirements for different countries

And below is a closer look at several of my projects:

Levi’s® Mobile App

I had end-to-end ownership of all UX and UI content contained within the Levi’s® Mobile App. I worked with our UX designers assigned to the project, our third party design vendor Instrument, as well as the head brand writer while planning, initiating, and executing a complete copy scrub of over 450 screen designs. I was able to complete the scrub a month ahead of schedule, giving the team ample time to implement changes and redesigns. Here are several screens to illustrate how I implemented my content changes.

Voice and Tone Guide

I created and implemented a full voice and tone guide and was fully implemented for Levi’s® eCommerce department and was seamlessly integrated into Levi’s® overall brand voice guide. The eCommerce voice and tone guide covered all areas of UX and UI text for user flows and journeys across all interaction channels. Here is a sample of the guide.

Levi’s® Fashion Blogs

I contributed to producing content for the levi.com “Off The Cuff” fashion blog, both in the United States and Europe. After completing several blogs for the U.S. site, I became the primary fashion blog and UX writer for Levi Strauss Europe (LSE). Here are samples from several of the blogs I created.

Levi’s® Chatbot

I reviewed and approved conversation text for the “Ask Indigo” chatbot helper found on the levi.com homepage. I collaborated weekly with our third-party conversation content provider to review their content files and ensure our chatbot maintained our eCommerce voice and tone. Here is a sample of some of those revisions.

Business-to-business (B2B)

I collaborated regularly with our B2B and Business Commerce product manager to review and revise content for various flows seen and used by our wholesale business partners. These included purchasing, booking, and email flows. Here are samples of each of those.